Marketing Automation Implementation
End-to-end setup and configuration of your marketing automation platform, done right the first time. Salesforce Marketing Cloud, Braze, Adobe Marketo Engage, SAP Emarsys and other platforms.
A marketing automation platform that works from day one
Buying a marketing automation platform is the easy part. The value comes from how it is set up: a clean data model, reliable integrations, journeys that react to customer behaviour in real time, and a team that knows how to run it. We design, build and launch your platform end to end, so you go live with a stack that is stable, compliant and ready to scale.
- Salesforce Marketing Cloud
- Braze & Adobe Marketo Engage
- SAP Emarsys & other platforms
Emails that reach the inbox and get results
High-performing email programs that reach the inbox and get opened, clicked and acted upon. We build responsive, on-brand templates and protect your sender reputation, so every send counts.
- Responsive template development: modular, mobile-first templates that render well in Gmail, Outlook and Apple Mail, including dark mode
- Dynamic & personalised content: content blocks, product recommendations and AMPscript or Liquid personalisation
- Deliverability & domain setup: SPF, DKIM, DMARC and BIMI, sender domains and dedicated IP warm-up
- Inbox health monitoring: bounce and complaint handling, list hygiene, sunset policies and blocklist checks
- Compliance by design: one-click unsubscribe, preference centres and Gmail and Yahoo bulk-sender requirements
Clean data and smart audiences
Great automation runs on great data. We design the data foundation and build audiences so the right message reaches the right customer at the right time.
- Data modelling & Data Extensions: relational data structures, subscriber keys and attribute design that scale
- Behavioural & lifecycle segments: new, active, at-risk and lapsed customers, RFM and engagement tiers
- SQL queries & audience builds: automated, refreshable audiences built in SQL and platform segment builders
- CDP & single customer view: identity resolution and unified profiles across CRM, web, app and commerce data
- Data quality & governance: validation rules, de-duplication, naming conventions and retention policies
Automated journeys that nurture, convert and retain
We map and build automated, cross-channel customer journeys in Journey Builder, Braze Canvas, Marketo Smart Campaigns and Emarsys Interactions, so customers get timely, relevant messages without manual effort.
- Welcome, nurture & onboarding flows: first impressions that build engagement and drive activation
- Cart abandonment & win-back: abandoned cart, browse abandonment, replenishment and re-engagement journeys
- Email, SMS, push & in-app: coordinated channels with frequency capping and quiet hours
- Triggered & transactional messages: order confirmations, alerts and real-time event-based sends
- Testing built in: A/B and multivariate splits, holdout groups and decision splits
Move or connect your stack without losing momentum
Switching platforms or connecting new tools is risky without a plan. We migrate and integrate carefully, so you keep your data, history and campaign performance.
- Platform-to-platform migrations: for example Marketo to Salesforce Marketing Cloud, or SFMC to Braze, with a phased cut-over plan
- CRM & CDP integrations: Salesforce, Microsoft Dynamics, HubSpot, Segment, mParticle and Data Cloud
- APIs, webhooks & data feeds: REST and SOAP APIs, SFTP feeds and real-time event streams
- Data & asset migration: contacts, consent records, templates, content and journey logic
- Parallel running & IP warm-up: a safe transition with no drop in deliverability
Ongoing operations, reporting and optimisation
After launch, we work as an extension of your team: running campaigns day to day, measuring what works and continually improving results.
- Campaign execution support: build, QA and send of BAU and seasonal campaigns
- Performance dashboards: engagement, conversion and revenue reporting in your platform, Tableau, Looker Studio or Power BI
- A/B testing & optimisation: subject lines, content, send times and journey paths
- Platform health checks: monitoring of automations, data imports, API errors and deliverability
- Admin & governance: user roles, release updates, documentation and team training
Platforms we implement
We are platform-agnostic: we know where each tool shines and implement the features that matter most for your business.
Salesforce Marketing Cloud
- Journey Builder: multi-step, multi-channel customer journeys triggered by events, API entries or data changes
- Automation Studio: scheduled imports, SQL query activities, file transfers, data extracts and refresh processes
- Contact Builder & Data Extensions: a scalable data model with attribute groups and relationships
- Email, Mobile & Content Builder: templates, dynamic content, SMS and push with MobileConnect and MobilePush
- Data Cloud & Marketing Cloud Connect: unified profiles and real-time sync with Sales and Service Cloud
- AMPscript & SSJS: advanced personalisation, CloudPages, preference centres and custom logic
Braze
- Canvas: real-time, cross-channel journeys with action-based triggers and experiment paths
- SDK integration: web and mobile app tracking of custom events, attributes and purchases
- Segments & Catalogs: live audiences and product or content data for personalisation
- Liquid & Connected Content: dynamic messages that pull live data from your APIs
- Push, in-app, email, SMS & WhatsApp: channel setup, Content Cards and frequency capping
- Currents & Cloud Data Ingestion: streaming engagement data to and from your data warehouse
Adobe Marketo Engage
- Smart Campaigns: trigger and batch campaigns built on smart lists and flow steps
- Engagement Programs: nurture streams that move leads forward over time
- Lead scoring & lifecycle: behavioural and demographic scoring and MQL handover to sales
- CRM sync: Salesforce and Microsoft Dynamics integration with clean field mapping
- Program templates & tokens: reusable, governed programs for webinars, events and content
- Revenue attribution: program channels, success steps and reporting your sales team trusts
SAP Emarsys
- Automation Center & Interactions: lifecycle programs from welcome to win-back
- Web Extend & Predict: website tracking and AI-driven product recommendations
- Smart Insight: customer lifecycle analytics and RFM-based segments
- Commerce data integration: product catalogue, sales data and SAP Commerce or Shopify connections
- Omnichannel: email, mobile push, SMS, web channel and paid-media audiences
Other platforms
We also implement and optimise HubSpot Marketing Hub, Klaviyo, Iterable, MoEngage, CleverTap, Oracle Eloqua and Adobe Journey Optimizer, and connect them to CDPs such as Salesforce Data Cloud, Segment, mParticle and Adobe Real-Time CDP.
Core capabilities we set up
Whatever the platform, a successful implementation covers the same building blocks. We make sure each one is in place before you go live.
Journey orchestration
Welcome, onboarding, abandoned cart, browse abandonment, re-engagement and win-back journeys that adapt to each customer's behaviour.
Automation workflows
Scheduled data imports, SQL transformations, file drops and recurring sends that run reliably without manual work.
Data model & CDP
A single customer view: subscriber keys, relational data, identity resolution and CDP integration so every team works from the same profile.
Segmentation
Dynamic, behaviour-based audiences using lifecycle stage, purchase history, engagement and predictive scores.
Personalisation & dynamic content
Modular templates, dynamic content blocks, product recommendations and scripting for one-to-one messaging at scale.
Multi-channel messaging
Email, SMS, push, in-app, WhatsApp and web channels, coordinated so customers get the right message on the right channel.
Integrations & APIs
CRM, e-commerce, data warehouse and app integrations via APIs, webhooks and connectors, including triggered and transactional sends.
Deliverability setup
Sender domains, SPF, DKIM, DMARC and BIMI, dedicated IP warm-up and list hygiene, so your emails reach the inbox.
Consent & compliance
Preference centres, subscription management, double opt-in and GDPR, CCPA and DPDP-ready data handling.
Reporting & attribution
Dashboards, conversion tracking and attribution that tie campaigns to revenue, not just opens and clicks.
How we implement
A proven, phased approach keeps your project on time and avoids costly rework.
- Discovery & audit: goals, use cases, data sources, channels and current tech stack
- Solution design: data model, integration architecture, journey maps and naming conventions
- Build & configure: account setup, data feeds, templates, journeys and automations
- Test & QA: data validation, rendering tests, journey dry-runs and seed-list checks
- Launch & hypercare: controlled go-live, monitoring and quick fixes in the first weeks
- Enablement: documentation, runbooks and hands-on training for your team
What you get
- A fully configured platform aligned to your business goals
- Clean, documented data model and integrations
- Ready-to-run core journeys and automations
- Reusable, on-brand email and message templates
- Deliverability and compliance set up from the start
- A trained team that can run the platform with confidence
Ready to implement marketing automation the right way?
Tell us about your platform and goals. We will come back with a clear plan, timeline and estimate.
Book a Free MarTech Audit