Email Marketing & Deliverability
High-performing email programs that reach the inbox and get opened, clicked and acted upon. We cover everything from strategy, templates and personalisation to deliverability and AI-powered optimisation.
Email programs that reach the inbox and drive revenue
Email is still the highest-ROI channel in marketing, but only when the messages land in the inbox and give people a reason to act. We plan, build and run email programs end to end: the lifecycle strategy, the templates and content, the technical setup that protects your sender reputation, and the AI tools that improve results with every send.
- Program strategy & roadmap: goals, KPIs, audience priorities and a clear plan for each stage of the customer lifecycle
- Lifecycle & triggered emails: welcome, onboarding, abandoned cart, browse abandonment, post-purchase, replenishment and win-back
- Campaigns & newsletters: promotional calendars, product launches, seasonal campaigns and content newsletters
- Transactional email: order confirmations, receipts, password resets and alerts, sent separately so promotions never delay them
- Cadence & frequency: send calendars and frequency caps that keep subscribers engaged without fatigue
On-brand templates that work on every device
We design and code modular email templates that look right in every major inbox, load quickly and are easy for your team to reuse without breaking the layout.
- Mobile-first, modular design: reusable content blocks and a template library built in your platform's editor, hand-coded HTML or MJML
- Cross-client rendering: tested in Gmail, Apple Mail, Yahoo, and both classic and new Outlook, with fallbacks for older clients
- Dark mode & accessibility: dark-mode-safe colours and logos, semantic HTML, alt text, readable font sizes and WCAG-aligned contrast
- Interactive email: AMP for Email, carousels, accordions, live countdown timers and in-email forms, with safe fallbacks
- QA before every send: Litmus or Email on Acid previews, link and tracking checks, image weight and spam-filter tests
One template, a different email for every customer
Personalisation goes far beyond a first name. We use your customer data to change the content, offers and products in each email, so every subscriber gets a message that is relevant to them.
- Personalisation fields & rules: names, locations, loyalty tiers and preferences, with sensible defaults when data is missing
- Dynamic content blocks: different images, copy and offers by segment, lifecycle stage, language or region
- Scripting: AMPscript and SSJS in Salesforce Marketing Cloud, Liquid in Braze and Klaviyo, and Velocity in Marketo
- Product & content recommendations: bestsellers, recently viewed, cross-sell and back-in-stock items pulled from your catalogue
- Real-time content: live prices, stock levels, loyalty balances and weather pulled from your APIs when the email is sent or opened
A sending setup that inbox providers trust
Gmail, Yahoo and Microsoft now require bulk senders to authenticate their email and keep spam complaints low. We set up your sending infrastructure correctly from the start, so your emails are trusted and reach the inbox.
- Email authentication: SPF, DKIM with 2048-bit keys, and DMARC moved step by step from monitoring to quarantine or reject
- BIMI: your verified brand logo in the inbox, using a VMC or CMC certificate
- Sender domains & subdomains: separate marketing and transactional streams, branded links and reverse DNS
- Dedicated IPs & warm-up: advice on shared or dedicated IPs, and warm-up plans that start with your most engaged subscribers
- Mailbox provider requirements: Gmail, Yahoo and Microsoft bulk-sender rules, including one-click unsubscribe and spam rates below 0.3%
Keep your sender reputation strong
Deliverability needs regular attention. We monitor your reputation, keep your lists clean and make sure every send meets privacy and anti-spam laws.
- Reputation monitoring: Google Postmaster Tools, Microsoft SNDS, Yahoo Sender Hub, DMARC reports and blocklist checks
- Inbox placement testing: seed-list and panel tests that show where your emails land: inbox, promotions or spam
- List hygiene: email validation at sign-up, bounce and complaint handling, spam-trap prevention and sunset policies for inactive subscribers
- Consent & preferences: double opt-in, preference centres, frequency options and one-click unsubscribe
- Regulatory compliance: GDPR, CAN-SPAM, CASL, CCPA and India's DPDP Act, with consent records you can audit
Use AI to send smarter, more relevant emails
AI is changing how emails are written, timed, targeted and even read. We put the AI features in your platform to work, alongside custom models where they help, with brand guardrails and human review built in.
- Generative copy & subject lines: AI-written subject lines, preheaders and body copy variants in your brand voice, tested against your best performers
- Send time & frequency optimisation: each subscriber gets emails at the time and frequency they are most likely to engage
- Predictive audiences: churn risk, purchase likelihood and engagement scores used to target, suppress and win back subscribers
- AI recommendations & content selection: models that pick the best product, offer or image for each subscriber
- AI agents for campaign operations: agents that draft briefs, build segments, run QA checks and summarise results, with a person approving each send
- Ready for AI inboxes: clear structure, subject lines and calls to action that still work when Gmail's Gemini or Apple Intelligence summarise and prioritise emails
Platforms we work with
We are platform-agnostic: we know the email, personalisation, deliverability and AI features of each major platform, and we use the ones that matter most for your program.
Salesforce Marketing Cloud
- Content Builder: reusable content blocks, template libraries and dynamic content rules
- AMPscript & SSJS: advanced personalisation, lookups, CloudPages and custom preference centres
- Sender Authentication Package: private domain, dedicated IP, branded links and reply mail management
- Einstein: Send Time Optimization, Engagement Frequency, Engagement Scoring, Content Selection and Copy Insights
- Generative AI & Agentforce: AI-generated subject lines and content, plus AI agents that help build and run campaigns
- Intelligence Reports: engagement, deliverability and conversion reporting across sends
Braze
- Email editor & templates: drag-and-drop and HTML templates with reusable content blocks
- Liquid & Connected Content: personalised emails that pull live data from your APIs at send time
- Catalogs: product and content data for recommendations and dynamic blocks
- Intelligent Timing & Intelligent Selection: per-user send times and automatic selection of the winning variant
- BrazeAI: AI-generated copy, predictive churn and purchase audiences, and AI recommendations
- Email deliverability: IP pools, subdomain setup, warm-up and suppression handling
Adobe Marketo Engage
- Email Designer & templates: modular, editable templates your team can reuse without breaking the code
- Dynamic content & tokens: segment-based content and program tokens for scalable personalisation
- Velocity scripting: advanced personalisation using lead, opportunity and custom object data
- Deliverability tools: branded tracking links, SPF and DKIM setup, dedicated IPs and the Email Deliverability Power Pack
- Adobe AI: generative AI for email copy and images, plus predictive content and audiences
- Email Insights: email performance analysis by program, segment and time period
SAP Emarsys
- Visual Content Editor: block-based templates with dynamic and personalised content
- Predict: AI-driven product recommendations based on browsing and purchase behaviour
- Send Time Optimization: delivery timed to each contact's engagement patterns
- AI incentives & predictive segments: the right offer for each customer, using Smart Insight lifecycle and RFM data
- Deliverability management: sender domains, authentication, bounce handling and reputation monitoring
Other platforms
We also run email programs on Klaviyo, HubSpot Marketing Hub, Iterable, Mailchimp, MoEngage, Oracle Eloqua and Adobe Journey Optimizer, and use tools such as Litmus, Email on Acid, Validity Everest, Google Postmaster Tools and DMARC reporting services for testing, monitoring and deliverability.
Core capabilities we deliver
A strong email program needs every part to work together, from the basics to advanced AI. We make sure each one is in place.
Lifecycle email programs
Welcome, onboarding, abandoned cart, post-purchase, re-engagement and win-back emails that respond to each customer's behaviour.
Modular template systems
A library of tested, on-brand content blocks your team can combine into new emails quickly and safely.
Accessible, dark-mode-ready design
Emails that are readable for everyone and look right in light and dark mode across every major email client.
Personalisation at scale
Dynamic content, product recommendations and scripting that turn one template into one-to-one messages.
Interactive email
AMP for Email, carousels, live countdowns and in-email forms that let subscribers act without leaving the inbox.
Authentication & BIMI
SPF, DKIM and DMARC at enforcement, plus BIMI so your verified logo appears next to your emails.
Sender reputation & warm-up
IP and domain warm-up plans, reputation monitoring and fast recovery when placement drops.
List hygiene & engagement
Validation at sign-up, bounce and complaint handling, engagement tiers and sunset policies that keep your list healthy.
AI-driven optimisation
Generative copy, send time optimisation, predictive audiences and AI recommendations, with human review and brand guardrails.
Measurement beyond opens
Clicks, conversions, revenue and inbox placement tracking that stays reliable even with Apple Mail Privacy Protection.
How we work
A step-by-step approach that fixes the foundations first, then improves performance with every send.
- Email & deliverability audit: authentication, reputation, list health, templates, programs and performance
- Strategy & roadmap: lifecycle map, segments, cadence, KPIs and priority quick wins
- Authenticate & warm up: DNS records, sender domains, DMARC rollout and IP or domain warm-up
- Design & build: modular templates, dynamic content, personalisation and automated flows
- Test & launch: rendering, link, data and inbox placement tests before go-live
- Optimise with testing & AI: A/B tests, send time optimisation, predictive audiences and regular reporting
What you get
- A fully authenticated sending setup with SPF, DKIM, DMARC and BIMI
- A library of responsive, accessible, on-brand email templates
- Personalised lifecycle emails and campaigns ready to run
- Better inbox placement, with reputation monitoring and list hygiene in place
- AI features set up and tested, with clear guardrails for your team
- Reporting that links email to clicks, conversions and revenue
Ready to reach more inboxes and drive more revenue from email?
Tell us about your email program and platform. We will review your deliverability and come back with a clear plan, timeline and estimate.
Book a Free Deliverability Audit