Analytics & Managed Services
Ongoing campaign operations, reporting and optimisation as an extension of your team. We cover day-to-day campaign execution, dashboards, attribution, testing and AI-powered insights.
An expert marketing operations team, on demand
Launching a platform is only the start. The results come from running it well every day: shipping campaigns on time, keeping data and automations healthy, measuring what works and improving it. We work as an extension of your team, with the skills of a full marketing operations department and none of the hiring overhead.
- Flexible engagement models: dedicated pod, monthly retainer or on-demand hours, scaled up for peak seasons and down when you need less
- Clear SLAs: agreed turnaround times for campaign builds, urgent changes and incident response
- Platform health monitoring: daily checks on automations, journeys, data imports, API errors and deliverability
- Admin & governance: user roles, business units, release updates, naming conventions and documentation
- Regular business reviews: monthly reports and quarterly reviews that link activity to results and agree next priorities
Campaigns built, tested and sent on time
From weekly newsletters to major seasonal launches, we handle the build, QA and send of your campaigns, so your marketers can focus on strategy and creative.
- Campaign intake & calendar: a simple brief template, request tracking and a shared calendar across teams and markets
- Build & production: emails, SMS, push and in-app messages, audiences and journeys built in your platform
- QA & approvals: rendering, link, personalisation and data checks against a standard checklist, with sign-off before every send
- BAU & seasonal campaigns: newsletters, promotions, product launches, and peak periods such as Black Friday and festive sales
- Multi-market & localisation: campaigns across regions and languages, with local compliance rules applied
One clear view of marketing performance
Reports spread across platforms and spreadsheets slow decisions down. We build dashboards that bring your data together and show each team the numbers that matter to them, updated automatically.
- Channel & campaign reporting: delivery, engagement, conversion and revenue for email, SMS, push, in-app and web
- Journey & lifecycle dashboards: performance of each journey, list growth, active customers, retention and churn
- Deliverability dashboards: bounces, complaints, inbox placement and domain reputation in one place
- BI tools: Tableau, Power BI, Looker and Looker Studio, as well as native platform reports
- Trusted metrics: clicks, conversions and revenue as the main KPIs, since Apple Mail Privacy Protection makes open rates unreliable
Know what actually drives revenue
Opens and clicks show activity, not impact. We set up measurement that shows how much revenue your campaigns really create, from simple tracking through to advanced attribution and incrementality testing.
- Tracking foundations: UTM standards, conversion tracking, GA4 and Adobe Analytics integration, and server-side events
- Attribution models: last-touch, multi-touch and data-driven attribution for B2C revenue and B2B pipeline
- Incrementality & holdouts: global and campaign control groups that show the extra revenue each program creates
- Marketing mix modelling: modern, open-source MMM such as Google Meridian and Meta Robyn to guide budget across channels
- Customer value metrics: lifetime value, retention cohorts and revenue per subscriber to track long-term impact
A testing program that improves results every month
One-off tests rarely change much. We run a structured testing program with clear hypotheses, sound statistics and a record of what was learned, so each test makes the next campaign better.
- Classic A/B tests: subject lines, preheaders, sender names, content, offers, calls to action and send times
- Multivariate & journey tests: several variables at once, and different journey paths, channels and timings
- Testing roadmap & statistics: prioritised hypotheses, sample size planning and significance checks before declaring a winner
- Landing page & web tests: connected to Optimizely, VWO or Adobe Target, so the whole experience is optimised
- Learning library: every result documented and shared, so insights are reused across teams and markets
Faster insights and smarter operations with AI
AI is changing both how marketing is measured and how campaigns are run. We use it to find insights sooner, test more and reduce manual work, with our team reviewing what the AI produces before you act on it.
- Ask your data in plain English: natural-language questions answered from your marketing data, such as "which journey drove the most revenue last month?"
- Anomaly detection & alerts: automatic alerts on sudden drops in delivery, engagement, revenue or data volumes
- AI-written performance summaries: weekly reports that explain what changed, why it changed and what to do next
- Self-optimising tests: multi-armed bandit and AI-driven tests that send more traffic to winning variants automatically
- Predictive forecasting: revenue, list growth and churn forecasts that help plan targets and budgets
- AI agents in operations: agents that help with briefs, campaign builds, QA checks and reporting, with a person approving every send
What each platform offers for analytics and operations
Each platform reports and tests in its own way. Braze leads on built-in experimentation and incrementality, Adobe Marketo on B2B revenue attribution, SAP Emarsys on ready-made retail revenue reporting, and Salesforce Marketing Cloud on raw data access for custom reporting through Data Views and Tableau. We use the best of each, and fill the gaps with BI and analytics tools.
Salesforce Marketing Cloud
- Tracking & Journey analytics: send, journey and goal reporting in Email Studio and Journey Builder
- Data Views & SQL: raw send, open, click, bounce and unsubscribe data for custom reports and automated extracts
- Intelligence Reports & Tableau: cross-channel dashboards, plus Tableau and CRM Analytics for advanced reporting
- Einstein & Agentforce: engagement scoring, Copy Insights and AI agents that help analyse and act on performance
- Where it leads: flexible, custom reporting from raw data. The trade-off: native reports are basic, and Data Views keep only about six months of history, so data must be archived
Braze
- Campaign & Canvas analytics: performance by step, variant and channel, with conversion events
- Report Builder, funnels & retention: comparison, funnel, retention and revenue reports
- Global Control Group: a permanent holdout that measures the true incremental impact of your messaging
- Query Builder & Currents: SQL reports with AI help, and engagement data streamed to your data warehouse
- Where it leads: built-in experimentation and incrementality measurement. The trade-off: advanced multi-touch attribution needs a warehouse or BI tool
Adobe Marketo Engage
- Email Insights & Program Analyzer: email performance and program comparison by channel and time period
- Revenue Cycle Analytics: funnel and pipeline reporting from lead to closed deal
- Marketo Measure: multi-touch attribution across online and offline touchpoints for B2B revenue
- Adobe Analytics & Customer Journey Analytics: cross-channel analysis and AI-powered insights across the Adobe stack
- Where it leads: B2B pipeline and revenue attribution. The trade-off: Marketo Measure and Customer Journey Analytics are extra licences
SAP Emarsys
- Revenue attribution: campaign revenue tied directly to purchases from your sales data
- Smart Insight: customer lifecycle, RFM and retention analytics out of the box
- Campaign & program reporting: performance across email, mobile, web and paid-media channels
- AI insights: incremental revenue reporting and AI-driven recommendations on what to do next
- Where it leads: ready-made retail revenue and lifecycle reporting. The trade-off: fewer options for highly custom reports
Other platforms & analytics tools
We also run operations and reporting for Klaviyo, HubSpot, Iterable, MoEngage, CleverTap and Adobe Journey Optimizer. For analytics we use GA4, Adobe Analytics, Amplitude and Mixpanel; for dashboards Tableau, Power BI, Looker and Looker Studio; for data Snowflake, BigQuery and Databricks; for testing Optimizely, VWO and Adobe Target; and Google Meridian or Meta Robyn for marketing mix modelling.
Core capabilities we deliver
From day-to-day campaign work to AI-powered insights, these are the building blocks of a high-performing marketing operation. We make sure each one is in place.
Campaign build & QA
Fast, accurate campaign production across every channel, with a standard QA checklist before every send.
Request & calendar management
Simple briefs, tracked requests and a shared campaign calendar that keeps every team aligned.
Performance dashboards
Automated, role-based dashboards that bring channel, journey and revenue data into one view.
Attribution & incrementality
Attribution models, control groups and marketing mix modelling that show the true value of each program.
Experimentation program
A prioritised testing roadmap with sound statistics and a shared library of what works.
Platform health monitoring
Daily checks on automations, journeys, imports, APIs and deliverability, with fast incident response.
Admin & governance
User access, release management, naming conventions and documentation that keep your platform tidy.
Enablement & training
Hands-on training, runbooks and office hours that build your team's confidence and skills.
AI insights & anomaly detection
Plain-English data questions, automatic alerts and AI-written summaries that speed up decisions.
AI-assisted operations
AI agents and automation that speed up briefs, builds, QA and reporting, with human approval at every step.
How we work with you
A simple, structured way of working that gets us productive quickly and keeps improving results over time.
- Onboarding & audit: platform access, current processes, reporting and performance baseline
- Ways of working & SLAs: request process, approvals, communication channels and turnaround times
- Run campaigns: day-to-day build, QA and send of BAU and seasonal campaigns
- Measure & report: dashboards, attribution and regular performance reports
- Test & optimise: testing roadmap, AI optimisation and continuous improvements
- Review & plan: quarterly business reviews to agree results, priorities and next steps
What you get
- A reliable team that ships campaigns on time, with agreed SLAs
- Automated dashboards that show performance and revenue in one view
- Attribution and incrementality reporting that proves marketing's impact
- A structured testing program and a growing library of insights
- A healthy, well-governed platform monitored every day
- AI-powered insights and operations, with clear human oversight
Ready to add an expert marketing operations team?
Tell us about your platform, team and goals. We will come back with the right support model, scope and estimate.
Book a Free Operations Review